http://trendfriend.vemma.com/blog/ March 8, 2010 4:23:55 PM PST 5 http://trendfriend.vemma.com/blog/post.jsp?bp=3361 http://trendfriend.vemma.com/blog/post.jsp?bp=3361 March 8, 2010 4:23:55 PM PST
You see, our focus - what I call the Focus 500 - is all about helping the newest Brand Partner get to $500 a month in earnings. A new person may not have the confidence in the very beginning to approach some of the more credible prospects on their list, but when their company does things like partner up with NHL and NBA teams, it sure is a great conversation starter!

In this weeks video blog, I'll take you into one of the hottest spots in Phoenix, AZ...the Verve Energy Lounge in US Airways Arena. When the Suns are playing, there's not a hotter ticket in town. Vemma's next big venture is the opening of the Vemma Lounge in Time Warner Cable Arena in Charlotte, NC in April. I'll be sure to take you on a video tour right after it opens and if you ever get a chance to watch a Bobcats game on TV, the signage will sure be easy to spot!

Team, keep the business fun and keep telling the story. We'll do everything on our part to help you achieve your biggest dreams!]]> http://trendfriend.vemma.com/blog/post.jsp?bp=3291 http://trendfriend.vemma.com/blog/post.jsp?bp=3291 March 2, 2010 2:20:43 PM PST
In our short history, I can now confidentially say that never before has it been easier to help a Brand Partner reach the critical $100 a month in earnings and then help them to move towards the $500 mark. Why do I say that it’s critical? Because, after studying reams of documents on the Vemma business in 2009, here’s what jumped out at us…when you help someone reach $100, 74% or 3 out of 4 never leave Vemma. They just don’t stop ordering because essentially their product is close to free. That number jumps up to 88% or 9 out of 10 when they begin earning $500!

Imagine what your business would be like if 9 out of 10 people that joined your team never stop ordering? How excited would you be to talk to another 10, knowing 9 of them will stay with you? Well, that’s our goal here at home office and it fits in beautifully with our company goal of helping 20,000 people earn $500 a month or more.

We’re putting our money where our mouth is! These two new bonuses, the Momentum Bonus and the Builder Bonus are designed specifically to pour literally millions of dollars into the ranks of Bronze, Silver and Gold Brand Partners. To focus on the bottom ranks, to lead this company into the future by leading from the bottom. It’s not a story you’ll hear a lot in this industry, but it’s quickly becoming a huge part of the Vemma story.

I’m excited for you and the future with these recent enhancements to our Referral Bonus Plan. I think of it like adding a turbo charger to an engine that’s already humming along. Our company sales have never been higher, our story has never been easier to share with the Vemma Voice, our Brand Partner websites are the best in the industry (and they’re free!), never before have we had an Action Plan in place that all of the leadership agree on (now available on iTunes as a video podcast) and finally, never before in our history has it been easier to help get a new person to the $100 and $500 levels.

We’ve set a goal of 20,000 people, you need to set a goal on how many people you want to help reach that $500 a month earnings. If you want to make a difference, help a few people. If you want to make a fortune, make the decision to help a lot of people! Every person you meet with will believe they can earn $100 with a little effort. That is huge! Belief is the key to success…and Vemma just gave you the keys.]]> http://trendfriend.vemma.com/blog/post.jsp?bp=3040 http://trendfriend.vemma.com/blog/post.jsp?bp=3040 February 12, 2010 1:40:30 PM PST
There's two magic numbers we discovered in 2009. After analyzing everyone's business for the entire year, what we discovered is that 74% of Brand Partners order every month IF they're earning $100+ a month. The second number that jumped out at us was that 88% of those partners order every month if they're earning $500+ a month.

These two bonuses will also help us towards our goal of reducing your attrition by at least 30%. To qualify for the Momentum Bonus (and everyone is eligible to qualify, both old and new Brand Partners), you'll need to have a 120 point auto delivery and enroll at least 1 Brand Partner on your right and left teams. When you help those partners each create as little as 500 reward points (CV) each month, you will have reached the Bronze leader level and in addition to all the other bonuses you’ll get, you’ll now begin to receive a ¼ share of the momentum bonus pool up to $100 a month. Now I say ‘up to’ because this is a pool. The amount is determined based on sales and how many people qualify for a share. It could be $52, $76 up to $100. That bonus increases UP TO $200 (could be lower for all levels) as you attain the Silver leader level and help those two leaders do what you just accomplished and reach the Bronze level. It jumps UP TO $300 when you reach Gold and help your leaders reach the Silver level and a full share of UP TO $400 when you qualify as a Diamond leader and help your leaders reach the Gold level. Platinums also receive a half share as well, but it stops there as we want to focus these dollars on the newest ranks.

There are a few other details you can read about, but this is a great way to quickly offset the cost of a Brand Partners product as soon as they reach the Bronze leader level. This should be every new partners first goal and this bonus rewards the culture of building two teams.

On Feb. 25th, I'll be releasing all the details on the Momentum Bonus along with the details behind the extremely exciting Builder Bonus. Both of which, I know, will have a hugely positive effect on your business.

Now, to fund the Momentum Bonus, we do have to discontinue the Consistency and Team Bonuses. In this economy, we need to make sure that every bonus dollar invested returns you the greatest rewards. These two bonuses didn't meet that and with the help of your Vemma Elite leaders, we've repositioned these $$ to reward your teams like never before and create a culture at the newest ranks of two team building and profitability.

A tremendous amount of thought, discussion and modeling went into this decision and we never take it lightly to consider any modifications to your compensation. These are decisions made for the right reasons and I'm confident that your teams will grow, profit and retain like never before in our history! This in turn will help make 2010 YOUR best year with Vemma ever!

Thank you for all you do!!]]> http://trendfriend.vemma.com/blog/post.jsp?bp=2367 http://trendfriend.vemma.com/blog/post.jsp?bp=2367 December 11, 2009 4:46:33 PM PST
Now, of course I can’t guarantee 100 new people, but what leaders are telling me is that’s exactly what happens when someone attends our annual convention. It’s just that powerful from the time you pick up your registration packet on Thursday to the time you leave on Sunday. I’m telling you, the weekend flies by and you’re filled with this unstoppable energy for success. It’s the perfect way to start 2010, especially considering what 2009 was like for so many people. Everyone needs a fresh start, along with a fresh plan for achieving what we want out of our Vemma business and our life.

This I can promise you, there will be a few thousand people that will look back at the end of 2010 and point to their attendance at the Las Vegas convention and say, ‘that was the turning point for me, that’s where it all started and changed my business forever’. I want YOU to be one of those people! I can’t make you come to Vegas, but I can encourage you to break through every excuse you may have on why you can’t get there and invest in your dreams, invest in your future and invest in yourself by coming to this once a year event. If you don’t want to repeat another year like 2009, do something different and you’ll get a different result.

I’ll see you there!

BK]]> http://trendfriend.vemma.com/blog/post.jsp?bp=2289 http://trendfriend.vemma.com/blog/post.jsp?bp=2289 December 4, 2009 2:37:27 PM PST
You really need to feel great if you've ever purchased a bottle of Vemma NEXT, because when you see these homeless kids that receive the free matching product, you realize just how great a difference you're making in these young lives.

What really struck me as I talked with these kids and found out what they dreamed about becoming when they grow up, is that they're kids just like ours. Same crazy dreams, same excitement about the future, the only difference is they don't have homes. And when I talked with the parents, they were so thankful that someone cared enough about their kids nutritional needs. That someone is YOU, every time you buy a bottle. No one had done that for these kids before and they all knew how important it was for them.

Team, this 'NEXT Helping NOW' project just may be the reason this company was formed 5 years ago, we just didn’t know it then. I’m ‘over the top’ proud that I can be a part of reaching out to these kids and addressing such a critical area as homeless children’s nutrition. I do not forget for one minute that all of this is possible because of you and your efforts. For that, I’m forever grateful for all you’ve done and continue to do to make this Vemma company as great as it is!

With deep gratitude,

BK]]> http://trendfriend.vemma.com/blog/post.jsp?bp=2210 http://trendfriend.vemma.com/blog/post.jsp?bp=2210 November 25, 2009 2:45:00 PM PST
Thanksgiving is a day away and for most of us, this holiday brings about images of turkey, pumpkin pie, family and football. It’s the official start of the holiday season and the biggest shopping weekend of the year. Above all, this day is more than food, football and shopping. It is a day to be grateful for what we value in our lives – our health and our families. My parents always taught us to maintain an attitude of gratitude throughout the year and it will unlock great things for you. After all, attitude is everything!

Next year is the year to make a commitment to focus on the things you want most and see it through to completion to create the greatest year of your life. Instead of waiting for the New Year to make your resolutions - start now - because now is the opportunity to grow with a vision of success. Robert Collier said it best, "Vision. It reaches beyond the thing that is, into the conception of what can be. Imagination gives you the picture. Vision gives you the impulse to make the picture your own."

Remember that in the midst of all the activity of the holiday season, Thanksgiving really is a time for us to reflect on what we’re grateful for – in life, about others and especially about ourselves. This time of year brings out life’s important mile markers and the reasons why we are grateful, no matter how big or small they may be. Take some time on Thanksgiving to focus on what you’re thankful for, the many blessings in your life and the things you appreciate most.

Also, be thankful to the men and women who serve this country and protect our freedom. As you gather around the table for Thanksgiving dinner, think for a moment what it would be like to have some of your family members serving overseas. Say a special prayer for them and thank them for their sacrifice!

On behalf of my lovely wife Courtney and my three sons, Cannon, Cade and Cohen, my wonderful sisters Karen and Lauren and the entire staff at Home Office, thank you for all that you do and Happy Thanksgiving to you and your families.

BK]]> http://trendfriend.vemma.com/blog/post.jsp?bp=2018 http://trendfriend.vemma.com/blog/post.jsp?bp=2018 November 13, 2009 8:28:35 AM PST
You’ll hear me talk about the value of the Vemma formula a lot! After all, it’s by far the most complete nutritional supplement on the market and when you stop and price out what it actually contains, it’s by far the best value on the supplement market today.

But let’s go beyond the formula and talk a little about the value YOU bring to the Vemma organization. You see, someone can design the finest product the world has ever seen and unless they have a way to bring it to market, all they have is a product that helps no one. You and your efforts to promote this Vemma mission are actually more important than the Vemma formula itself. You and your efforts are the best and most powerful way any company could find to deliver its message and product. You are truly brand ambassadors and because you made the decision to promote this great brand, people will benefit.

Every time you place this formula into someone’s hands, you set into motion a possible ripple effect that can potentially positively affect hundreds if not thousands of lives. It seems like such a small step, hand someone a sample or crack them open a can. Simple to, but here’s the catch, it’s also simple NOT to do. As I spend time with the top leadership in the world of Vemma this weekend in Kona, Hawaii, the one common thread each one shares with their success stories is they consistently introduced people AND continue to introduce people to this formula every day or every week.

They’ve made helping and caring about people a habit and that habit has rewarded them like they never imagined. There’s a lot to learn about just how powerful and critical YOU are to the Vemma mission. Embrace it and begin the habit of caring enough to create the life you’ve always dreamed of. I don’t want you to miss all that Vemma can do for YOUR family!

BK]]> http://trendfriend.vemma.com/blog/post.jsp?bp=1770 http://trendfriend.vemma.com/blog/post.jsp?bp=1770 October 28, 2009 6:43:37 PM PDT
Transferring that confidence into the arms of the newest Vemma Brand Partner is one of the main reasons I invested heavily into our two recently published clinical studies on the Vemma formula. These two studies give every Brand Partner unshakable confidence in the product they represent.

These studies give everyone an unfair advantage over competing supplements and opportunities. There is a very, very short list of companies in the wellness industry that will spend the huge dollars it takes to underwrite a clinical study. Cost is only one of the main reasons, results are the other. Some companies just don’t want to run the risk of finding out their product does not offer clinically proven results for their consumers. Vemma on the other hand relishes in the fact that we can confidently have our Brand Partners introduce this product line to their market and know they will enjoy outstanding results.

With these two clinical studies, Vemma has elevated your business like never before. In just the past few months, your business has experienced a new website, a new children’s product and now two peer reviewed clinical studies. It’s now up to you to take this advantage and put it to work for you. Share what you have with everyone you know and get them on this product. Let’s go to work!]]> http://trendfriend.vemma.com/blog/post.jsp?bp=1605 http://trendfriend.vemma.com/blog/post.jsp?bp=1605 October 19, 2009 5:05:21 PM PDT
Next month marks Vemma's 5th anniversary! I am in shock how fast 5 years can fly by when you're making a positive difference:-) We've all learned a ton over the past 5 years and you've watched this company go from a two bottle (the green labeled Essential Minerals and the purple Mangosteen Plus) you need to mix yourself, to a company with a singular formula encompassing everyone from 2 to 102 years old. I honestly am more excited about what we're accomplishing today than when we started.

With everything we've done and for all the people we've made a positive difference in their lives around the world, I think about the day I get to write my blog celebrating our 10th year in business. Even though the same amount of time has past, the impact will be 10,000 times what it is now. This company is at the 'tipping point' (great book to read!) when more and more people are hearing the great things Vemma can offer the people they care about. All of a sudden, momentum hits and your business begins to explode. That time is almost here, I can feel it. But more importantly, can you feel it? can you believe it? 2010 will bring tremendous things for us, but I want to make sure that 2010 brings tremendous for YOU.

To help accomplish this, everyday you need to do something to move your business forward and help others to do the same. I'll work everyday to help create an environment that allows you to grow into the person you've always wanted to be and provide you an opportunity make a positive difference. This is a team effort and together we can do some amazing things. I'm glad you're on the team!

Stay strong, stay positive!]]> http://trendfriend.vemma.com/blog/post.jsp?bp=1102 http://trendfriend.vemma.com/blog/post.jsp?bp=1102 September 25, 2009 4:25:31 PM PDT
I experience just a small taste of this attitude as I arrived a day early to go through their Executive Wellness Program. During an all day series of scans, tests and interviews, in my 47 years on this planet, I’ve never had a more complete assessment of my overall health and well being. I would highly recommend anyone that has people counting on them to stay healthy and stay alive, make the investment and go through this tremendous program. The next level of wellness has to be their Lifestyle 180 program and their brand new Wellness Centers. Visit www.360-5.com to witness the future of wellness and how the Cleveland Clinic is leading the way! What really impresses me is how hard this team is working to keep people out of their hospital beds. It’s simply an amazing and inspiring culture of caring they’ve created.

Our wellness mission at Vemma has a lot of parallels to the work being done at the Cleveland Clinic. We want to keep people out of hospital beds as well! But more than that, it’s always been my passion since losing my parents to the two top killers in the US, to empower people with the knowledge and science behind the importance behind making healthy decisions like supplementation. If we can help families avoid or delay the pain that my family has lived through, if we can help people with their health challenges and live a better quality of life, we’ve fulfilled our mission and our purpose. You see, I still remember sitting in the doctor’s office and having him tell my mom she has three to six months to live. I still remember that phone call that my dad died of a sudden heart attack. Those powerful experiences shape your future and all the negative energy generated by those moments can either consume you or inspire you. My family chose the latter…

My passion for what Vemma does and stands for is the fuel behind everything we do. Alone, each of us can do some good things, but together…we can do great things for positive change in this world. I can come up with a few good ideas, but without you, they just sit there. YOU put Vemma into action. You breathe life into the Vemma mission and allow my passion to make a positive to be fulfilled. Changing the world starts with YOUR world. The people that love you and that you love. The people you care about and when you realize just what this formula can do for people, you even want to reach out to those people you don’t care about.

I probably don’t tell you this enough, but I really do appreciate you and everything you’ve done and will do as Brand Partners for Vemma. Your decision to join mission is something I don’t take lightly and it drives me to make sure it becomes one of the best decisions you’ve ever made. I’ve got big plans for your future and you have my commitment that together we’re going to do some great things in your life and the lives of people we haven’t even met yet. My head is already in 2010 and plans are coming together to make it a record year for Vemma, but most importantly, I want it to be YOUR best year ever! Twenty-ten, it just sounds like it’s going to be a special year. Something amazing will happen for you. I feel it, don’t you?

Feel it, see it in your mind, see you accomplishing your dreams and let’s work hard, everyday to make it happen!

BK]]> http://trendfriend.vemma.com/blog/post.jsp?bp=892 http://trendfriend.vemma.com/blog/post.jsp?bp=892 September 17, 2009 5:10:38 PM PDT
Sorry about the length on my video blog this week. Sometimes I just get going and bam, 15 minutes has flown by. I'll try and keep them shorter in the future.

Thanks to all of you that sent in ideas for future blog topics. I got everything from a tour of home office, a behind the scenes on how we make Vemma, to Verve drink recipes. I think I like the last one the best:-) I'll work on coming up with some killer content for you in the upcoming weeks.

This coming week I'm off for a day to the Cleveland Clinic for a Wellness Advisory Board meeting. They've ask me to present the Vemma NEXT product to the board. The bulk of my talk is going to focus not only on the need for a product like this, but mostly about the giving back part. I'm excited about this opportunity to showcase the Vemma brand to a lot of very influential people in the healthcare arena. While I'm there, I'm going to get that executive physical thing done to me. Trust me, don't ask for a video blog on that. I think I need to start a training regime just to get ready for it:-)

On Friday, we're filming some great stuff with Tom Alkazin and Ruth Elliott for a fast start training program we'll be posting in your new back office. What I'm excited about is that your newest member will be able to instantly watch and learn all the basics to getting their new Vemma business into action. We'll cover a ton of topics in the 8 or so video segments.

Finally, a special congratulation goes out to our newest Vemma Elite members, Dr Paul Jernigan and Rex Davis! It’s always an exciting thing to order new black chairs for these champions!

Keep up the great work!

BK]]> http://trendfriend.vemma.com/blog/post.jsp?bp=644 http://trendfriend.vemma.com/blog/post.jsp?bp=644 September 11, 2009 3:00:57 PM PDT
I think this is such a cool way to be able to communicate with you, my Brand Partners. I hope you're enjoying the work your Home Office team is cranking out for you. From the new brochures, to the new NEXT brand and especially the websites. The comments that are coming in about how these sites are impacting your business are terrific! I just got the news that our conversion rate (prospects buying v. prospects just visiting) on your web traffic has more than doubled. It's funny, When I first met with Gary Vaynerchuk, he told me he'd double my business and I thought that was a pretty bold statement. He called me yesterday and I had to tell him about the most recent stats. In his words, '(insert cuss word here) I told you so!!'

This is very cool news, but keep in mind we're still working to make your sites even more effective. Most companies would be ecstatic with these results, but we have a few tweaks that the team feels can even improve on this results. Like Anthony Robbins says 'CANI', Constant And Never-ending Improvement. That's what you have partnered with, when you join the Vemma team. A Home Office team that stays up nights thinking how we can help you become more successful.

This team got even better with our newest addition. Brad Wayment is a stud when it comes to marketing. I stole this guy away from a $900 million networking company where he was the Exec VP of Marketing. His title with Vemma is the Exec VP of Brand Development which encompasses the departments of sales, marketing, web, creative and research and development. His first day was Vemma's Super Tuesday - Sept 1st! His head is still spinning as we launched a new web experience for our members, launched the finest children's product in the world with NEXT and I hosted a webinar with Gary Vee. Quite a day for everyone. Brad has hit the ground running and he's a tremendous asset to YOUR future! Watch how even cooler things become around here now that we've got someone that knows exactly how to take Vemma to $900 million:-)

Lastly, I'm glad to hear the feedback on my Vemma Code video. I need to be sensitive to everyone and not have them stop their Vemma promotions, but rather enhance them by following this code. When I said I want you to undersell the benefits of Vemma, I mean it. My dad taught me years ago to 'under-promise and over-deliver'. Trust me, the Vemma brand will over-deliver for you so you need to just let the product do the heavy lifting. If someone has a health challenge, just tell them, 'I don't know if Vemma can help, but if it doesn't, you'll get your money back.' Pretty cool way to do business and you need to understand that less than 2% of our sales come back in returns. What that tells me is 98% of our consumers fall in love with the way Vemma makes them feel.

Alone, each of us can do some things, but together, we can do amazing things. Like helping 100,000 children next year. It's a big goal, but when you think about it, it's just 1,000 of you helping 100 children. Or 10,000 of us helping 10 kids. Together, we CAN do this! And after that, we help 100,000 kids a month.

That's it for now,

BK

P.S. I'm having the web team take off the 'BUY NOW' button because this site is just a way to communicate with existing Brand Partners. It's might take a couple of weeks, they've been busy:-)]]>